In the past, high-quality marketing videos were often beyond the budget of small businesses. However, today, the situation has reversed! Creating videos has become more accessible than ever. Yet, amidst the flood of thousands of small business videos on social channels daily, the challenge now lies in figuring out where to begin and how to stand out from the crowd.
If you’ve been delaying your foray into video content for your small business, make 2024 the year you dive in. To assist you on this journey, we’re sharing a curated list of some of the most achievable and impactful video ideas. These suggestions will help kickstart your brand’s growth immediately. Once you’ve decided on your preferred ideas, transforming them into attention-grabbing videos is a breeze with InVideo for business. With tailor-made templates catering to all your business needs and on-demand video editing, you can bring your concepts to life effortlessly.
Short videos have emerged as a powerful tool for businesses to engage with their customers, communicate their brand message, and drive meaningful interactions. Whether it’s through platforms like TikTok, Instagram Reels, or YouTube Shorts, short videos offer a dynamic and effective way for small businesses to showcase their products or services, connect with their audience, and ultimately, boost their bottom line.
What are Short Videos for Small Business?
Short videos for small businesses encompass concise and engaging visual content typically ranging from a few seconds to a couple of minutes in length. These videos are designed to quickly capture the viewer’s attention and deliver a compelling message or story. Whether it’s showcasing a product demonstration, sharing customer testimonials, or providing behind-the-scenes glimpses of the business, short videos are a versatile and impactful marketing tool.
In today’s digital age, where attention spans are increasingly fleeting, short videos offer a succinct yet powerful way for small businesses to connect with their target audience and drive engagement. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, the importance of incorporating short-form video content into a small business’s marketing strategy cannot be overstated. Not only do short videos allow businesses to showcase their offerings in a visually compelling manner, but they also provide an opportunity to humanize the brand, foster authentic connections with customers, and ultimately, drive business growth.
Youtube Short Video Ideas
YouTube Shorts has emerged as a popular platform for businesses to create short, engaging videos and reach a wider audience. Here are some creative video ideas tailored for YouTube Shorts:
Product Showcases: Create short, visually captivating videos showcasing your products in action. Highlight key features, benefits, and use cases to entice viewers.
How-to Guides: Share quick tutorials or how-to guides related to your products or industry. Provide valuable insights and solutions to common problems faced by your target audience.
Behind-the-Scenes Sneak Peeks: Offer a glimpse behind the curtain by showcasing your business operations, team members, or workspace. This helps humanize your brand and build trust with your audience.
Customer Testimonials: Share short video testimonials from satisfied customers. Let your happy customers do the talking and showcase real-life experiences with your products or services.
Product Comparisons: Create short comparison videos where you compare your products with competitors or different versions of your own products. Highlight what sets your offerings apart and why customers should choose you.
Flash Sales and Promotions: Announce flash sales, limited-time promotions, or special discounts through short video clips. Create excitement and urgency among your audience to drive sales.
Company Culture Highlights: Showcase your company culture by sharing short videos of team outings, office events, or employee spotlights. This helps humanize your brand and attract top talent.
Make TikTok videos to promote your business
Throughout the initial 20 months of the pandemic, TikTok witnessed a surge in the popularity of small businesses and indie brands. This trend was particularly pronounced, with over 75% of US consumers actively supporting at least one small business on the platform. Notably, the hashtag #smallbusiness amassed a staggering 33.8 billion views in 2021.
TikTok has rapidly grown into one of the most popular social media platforms, particularly among younger demographics. Small businesses can leverage TikTok’s dynamic video format to promote their products or services in creative and engaging ways. Here are some ideas for TikTok videos to promote your business:
Product Demonstrations: Create short, attention-grabbing videos showcasing your products in action. Highlight their features, benefits, and unique selling points to entice viewers.
User-Generated Content: Encourage your customers to create and share videos using your products. This not only boosts engagement but also serves as authentic social proof for your brand.
Challenges and Trends: Participate in popular challenges or trends on TikTok that align with your brand values and target audience. This helps increase your visibility and reach on the platform.
Humorous Skits and Parodies: Create entertaining skits or parodies related to your industry or products. Use humor to captivate your audience and make your brand more relatable.
Before-and-After Transformations: Showcase dramatic before-and-after transformations using your products or services. This visually compelling format can help demonstrate the effectiveness of your offerings.
By creating compelling and engaging TikTok videos, small businesses can effectively promote their products or services, increase brand awareness, and drive customer engagement on one of the fastest-growing social media platforms.
Instagram Reels to Gain Traction
In 2024, Instagram has become a crucial platform for brand growth, with 90% of its users following at least one small business. If you’re looking to expand your brand, it’s essential to actively share content on this platform. The introduction of Reels, Instagram’s response to TikTok, has significantly simplified the process of gaining visibility and reaching a broader audience for your business.
An advantageous aspect of utilizing Reels is the relatively lower competition compared to other post formats, especially when contrasted with TikTok. This presents an opportunity for you to leverage this new feature for greater visibility.
When crafting engaging Reels, focus on keeping your videos concise, incorporating trending sounds, using short and clear text, and including relevant hashtags. Although the Reels editor may pose challenges, with occasional navigation difficulties and bugs causing crashes, you can overcome these issues by opting for a smoother experience. InVideo offers a solution with thousands of templates, allowing you to effortlessly create a polished and professional-looking Reel. Begin with one of these templates to streamline your content creation process.
Engaging Explainer Videos for Product Promotion
Explainer videos are a powerful marketing tool for small businesses looking to promote their products or services in a clear and engaging manner. These short videos are designed to explain complex ideas, concepts, or processes in a simple and easy-to-understand format.
Research indicates that consumers prefer using videos as a learning tool for understanding products and services, expressing a desire for more explanatory content from businesses.
To create a compelling small business video explainer, consider the following tips:
- Keep it concise, aiming for 30 seconds to a minute in most cases.
- Adopt a structured approach, showcasing how your product or service solves a specific problem your audience is facing.
- Avoid overwhelming your audience with excessive information.
- Emphasize the benefits of your product or service.
- Incorporate clear and high-volume audio, featuring a professional-sounding voiceover with music that aligns with your brand’s tone.
- Use text strategically to cater to silent viewing preferences.
Customer Testimonial Videos
Customer testimonials remain a timeless marketing strategy because when potential customers witness genuine recommendations from real individuals, it fosters trust in your product or service.
The effectiveness of testimonials hinges on their authenticity. Testimonial videos, in particular, prove more convincing when they feature a genuine customer openly sharing their real experiences with a business. Even when incorporating text-based reviews in testimonial videos, resist the urge to over-edit. Testimonials should convey a sense of a casual conversation with a trusted friend.
FAQs on Short Video Ideas
What kind of videos should I make for my business?
The type of videos you should make for your business depends on your industry, target audience, and marketing objectives. Some popular types of videos for businesses include product demonstrations, customer testimonials, behind-the-scenes footage, educational tutorials, and brand story videos.
How do you make a catchy short video?
To make a catchy short video, start by grabbing the viewer’s attention within the first few seconds with a compelling hook or visual. Keep your video concise and focused on a single message or idea to avoid overwhelming the viewer. Use engaging visuals, music, and editing techniques to enhance the storytelling experience and evoke emotions.
What kind of content is popular on YouTube?
Popular content on YouTube varies widely depending on the interests and preferences of the audience. However, some common types of content that tend to perform well on YouTube include tutorials, product reviews, vlogs, comedy skits, educational videos, and gaming content.