E-E-A-T and SEO: How to Build Trustworthy Content

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TheContentWing team

Unlock SEO success with E-E-A-T! Elevate content expertise, authority, and trustworthiness. Boost rankings and build credibility effortlessly. Learn how now!

Google came up with a term called E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s like a way for people who work on making websites better for search engines to talk about how good their websites are. Many folks in the SEO world use this term, especially when they’re chatting about changes in how search engines work. It became a big deal when Google talked about a 2022 update that focuses on helpful content.

Now, Google added an extra “E” to E-A-T, so this article to give you the lowdown on what E-E-A-T means, why it’s important, why it connects to changes in search engine rules, and how you can make your website’s E-E-A-T better. Let’s break it down for you!

The Core Elements Of E-E-A-T


When we talk about Experience, we’re looking at whether the person who wrote something has real, hands-on knowledge about it. We want to know if they’ve actually been involved in what they’re talking about, so we can trust what they’re saying.


Expertise means how much someone knows about a specific topic. If a website or person has degrees, certificates, or has worked a lot in a certain area, that shows their expertise. It’s like saying, “Hey, I really know my stuff about this!”



Authoritativeness is about how much other people in the same field talk about or mention a website or person. If many people consider someone a big shot or a leader in a certain area, that means they have high authoritativeness.



Trustworthiness is all about earning trust. For a trustworthy online store, they make sure your purchases are safe, and they’re there to help if you have questions. For news websites, they show where they get their information and how they do their work. Ask yourself, “What makes me trust a website?” and make sure your website does those things to gain trust.

What are the Ranking Factors of E-E-A-T? 

Understanding the ranking factors of E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential for anyone aiming to boost their website’s visibility in search engine results. Google’s algorithms consider a variety of elements when evaluating a website’s E-E-A-T, influencing its position in search rankings. Let’s delve into the key factors that contribute to a high E-E-A-T score and, consequently, better SEO performance.

Quality Content

At the core of E-E-A-T is the emphasis on providing users with high-quality content. Google values content that is well-researched, informative, and relevant to the user’s query. Websites that consistently produce valuable and original content are likely to receive a higher E-A-T rating. This includes avoiding plagiarism and ensuring that the information presented is accurate and up-to-date.

Backlinks from Authoritative Sources

Backlinks, or links from other websites pointing to your content, play a crucial role in determining your website’s authority. Google sees these backlinks as votes of confidence from other reputable sources. The more high-quality and relevant backlinks your site has, the more likely it is to be considered authoritative. However, it’s important to note that quality matters more than quantity when it comes to backlinks.

User Experience and Site Design

User experience is a significant factor in determining the trustworthiness of a website. A well-designed site with easy navigation, clear layout, and fast loading times contributes to a positive user experience. Google recognizes the importance of providing users with a seamless and enjoyable journey, and websites that prioritize user experience are more likely to rank higher in search results.

Expert Authors and Contributors

Expert Authors and Contributors

Highlighting the expertise of authors and contributors adds credibility to the content. If the people creating the content are recognized as experts in their field, it enhances the overall E-E-A-T of the website. Including author bios with relevant qualifications and experience can help users and search engines understand the expertise behind the content.

Understanding these ranking factors provides a roadmap for website owners and content creators to enhance their E-E-A-T. By focusing on producing high-quality content, building authoritative backlinks, prioritizing user experience, ensuring website security, and showcasing the expertise of contributors, you can positively influence your website’s E-E-A-T score.

It’s important to note that E-E-A-T is not a one-time consideration but an ongoing commitment to maintaining the highest standards. Regularly updating content, monitoring backlinks, and adapting to changes in industry trends are essential for sustaining a strong E-E-A-T and, consequently, a competitive edge in the world of SEO.

How to Boost Your E-E-A-T SEO: Simple Steps for Success

Enhancing the Experience

Share Personal Experiences

When creating content, share your own experiences related to the topic or product. Write blogs or articles that include observations, anecdotes, tips, and hacks, showcasing your firsthand knowledge.

Include Examples

Illustrate points using examples from your experiences or others. Whether through images, case studies, or videos, providing context and relevance strengthens your credibility.

Use Technical Language and Keywords

Demonstrate your expertise by incorporating technical language and industry-specific keywords relevant to your webpage. This not only showcases your knowledge but also enhances your site’s search engine visibility.

Improving Expertise

Conduct Keyword Research

Understand what your audience is searching for by conducting keyword research. Develop a strong keyword strategy to create content that aligns with user intent.

Create Useful Content

Regularly blog about topics related to your products or business. For instance, if you run a health food store, share healthy meal ideas and recipes. Ensure your content is easily digestible, possibly incorporating video demonstrations or numbered lists for clarity.

Address User Queries

Anticipate and answer user queries by including related search queries in your content. This demonstrates your brand’s knowledge and expertise in addressing a wide range of user concerns.

Improving Authoritativeness

Link Building

Build links from other authoritative websites. Backlinks are seen as recommendations, signaling to search engines that your brand is trustworthy and knowledgeable.

Utilize Social Media Platforms

Share your content on social media platforms and interact with your audience. Consistency in content sharing enhances your brand’s authority and encourages more direct searches for your brand.

Improving Trustworthiness

Ensure a Secure Website (HTTPS)

Migrate from HTTP to HTTPS to secure your website. Google considers HTTPS as a ranking signal, and a secure protocol protects users’ data.

Encourage Customer Reviews

Prompt happy customers to leave reviews. Positive reviews strengthen your brand’s trustworthiness, experience, and authoritativeness. Utilize platforms like Feefo, Trustpilot, or Google for customer testimonials.

Address Negative Reviews

Deal with negative reviews promptly. An accumulation of negative reviews can harm your website’s trustworthiness, indicating potential issues with your products or services.

Include Policies

Ensure easy access to privacy policies, refund/return policies, and terms and conditions. These details contribute to the transparency and trustworthiness of your website.

Include NAP Information

Display your business’s name, address, and phone number (NAP) prominently. This helps search engines identify your location and makes it easier for users to contact you. Creating a Google Business Profile ensures consistency across online mentions of your business.

FAQs on E-E-A-T and SEO

Why is E-E-A-T Important for SEO?

E-E-A-T is important for SEO because it serves as a set of criteria used by Google to evaluate the quality and reliability of content. Websites that demonstrate high E-A-T are more likely to rank higher in search results, leading to increased visibility and trust among users.

What is Google’s E-E-A-T Algorithm?

While not an algorithm per se, E-A-T is a set of guidelines provided to human evaluators who assess the quality of search results. Google’s algorithms use these assessments to refine and improve the ranking of websites based on their expertise, authoritativeness, and trustworthiness.

What is the Difference Between EAT and E-E-A-T?

EAT, which stands for Expertise, Authoritativeness, and Trustworthiness, is the same as E-A-T. The latter is simply an acronym that expands upon the individual components of expertise, authoritativeness, and trustworthiness.

How Do You Implement E-E-A-T?

Implementing E-A-T involves strategies such as creating high-quality content, building authoritative backlinks, optimizing your website’s about page, engaging with your audience on social media, and consistently updating and refreshing your content.

How Can I Showcase Expertise in My Content?

Showcasing expertise involves thoroughly researching your topics, citing reputable sources, highlighting the credentials of your authors, and presenting information in a clear and authoritative manner.

How Long Does It Take to See the Impact of E-A-T on SEO?

The impact of E-A-T on SEO can vary based on numerous factors, including the existing state of your website, the competitiveness of your niche, and the effectiveness of your E-A-T optimization strategies. Generally, improvements in E-A-T may take a few months to reflect in search rankings.

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